Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing Mistake 10: Different Generations Don’t Matter

The mistake: Communicating from your own perspective when your target audience is from a different generation

Fact:

If you’re a baby boomer (aged 46 to 64) and your primary target audience is Millennials in their teens or twenties, you must understand what’s important to them and how and where they communicate in order to be successful.

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Marketing Mistake 9: Drop the Price to Increase Sales

The mistake: Believing the only way to boost sales is to drop your prices

Fact:
Although price seems like it’s more important in a rocky economy, it’s still not the most important factor in a purchase decision. And focusing on price as a primary point of differentiation will not build your brand over the long term.

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