The mistake: believing that doing a good job or providing an outstanding product or service is enough to grow the organization.
Even if your product or service is extraordinary, you have to let people know about it. You have to market.read more
The mistake: Communicating from your own perspective when your target audience is from a different generation
If you’re a baby boomer (aged 46 to 64) and your primary target audience is Millennials in their teens or twenties, you must understand what’s important to them and how and where they communicate in order to be successful.read more
New research by Kantar Media, which studied online behaviors, found that the types of websites visited and the reasons consumers go online for health and wellness information is strongly influenced by type of ailment, stage of condition, age and gender.read more
The mistake: Believing the only way to boost sales is to drop your prices
Although price seems like it’s more important in a rocky economy, it’s still not the most important factor in a purchase decision. And focusing on price as a primary point of differentiation will not build your brand over the long term.
The mistake: Not focusing your strategy, message and communication style on the audiences you need to reach.
Every business must understand how to target their marketing to the right audiences in order to be successful.read more
The mistake: Believing the marketing program you established five—or even ten—years ago will continue to drive inquiries and sales today.
Not only have your audiences changed in the last five to ten years, but so has the world of communications.read more
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