Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing Mistake 5: I’m Right and They Should Know Better

The mistake: Believing that what you know is true matters more than what your audience thinks they know

Fact:

Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what your audience thinks they know about how your business works or how your product is made/grown/manufactured/packaged.

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Marketing mistake 2: Move Everything Online, Print is Dead

The mistake: focusing your total marketing budget online and giving up print. The fact: Although more than 70% of Americans are online and we all spend an increasing number of hours daily researching on the Internet, Emailing and participating in social networks such as Linkedin, Plaxo or facebook, people still like and respond to something tangible in their hands.

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