The mistake: Cutting marketing investments when business is down.
Marketing is muscle, not fat to be cut out as an extra expense. Without marketing you will lose credibility in the market, your audiences will forget you and sales efforts will not be supported.read more
The mistake: Believing that what you know is true matters more than what your audience thinks they know
Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what your audience thinks they know about how your business works or how your product is made/grown/manufactured/packaged.read more
The mistake: Not making use of simple page titles, page descriptions and keywords to enhance your website.
Fact: Organic Search Engine Optimization (SEO) is easy to implement and one of the most powerful (and free!) methods you can use to generate traffic on your website.read more
The mistake: Describing your products and services without considering the expectations of your audiences. The fact: Your audiences care much more about the benefits you or your products or services offer, not about how products are made, or the company history, or your credentials.read more
The mistake: focusing your total marketing budget online and giving up print. The fact: Although more than 70% of Americans are online and we all spend an increasing number of hours daily researching on the Internet, Emailing and participating in social networks such as Linkedin, Plaxo or facebook, people still like and respond to something tangible in their hands.read more
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