Marketing Mistake #1 – My logo is my brand
The mistake: believing that adding a new logo to everything is building a brand. If you’re slapping your logo on everything and calling it good, you’re missing out on the power of positioning…
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Multiple media at one time – multi-tasking!
Consumers are dividing their attention between multiple channels, especially younger audiences. Older audiences tend to focus on one media format, and magazines are the winner in this area.
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Employees Build Brands
Employees are brand assets. When aligned around a context and message they will live and breathe a brand and bring it to life. Great things can be accomplished when your employees own your brand context and message.
read moreOnline Tactics for Branding and Sales
Wondering how to spend your marketing dollars online these days? According to a Forbes study as reported by eMarketer, if the goal is to... read more
Video in Inbound Marketing
Today I attended a webinar by HubSpot describing how to use video in your inbound marketing efforts. What IS inbound marketing, you say? Inbound... read more
Yesterday is history, tomorrow is a mystery…
Times are tough. But now is also the time to step up your marketing, not hold back. What’s possible?
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