Social marketing in 2017: Time to pay up
In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck... read more
What does rebranding mean?
Rebranding means something different to each person you ask Rebranding is one of those squishy, confusing terms that means something different to nearly anyone... read more
Your marketing concept, where to start
What marketing concept will you use to accelerate your results? Your marketing concept is the central idea that connects all of your outreach, all... read more
Make your brand new again with a brand refresh
A brand refresh updates your brand identity system When you’ve realized your brand identity is out-of-date, out-of-touch with what your audiences expect, you might... read more
Rebranding definition … make it work for you
How you define your rebrand depends on your goals. Rebranding is no simple task, however you approach it. It takes time, focus and deep... read more
Rename and Rebrand : Are you ready to embrace the change?
You’ve realized you need a rename and rebrand. Your name says nothing about what you do. People struggle to pronounce it. The only person... read morePopular Articles
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