Make your brand new again with a brand refresh
A brand refresh updates your brand identity system When you’ve realized your brand identity is out-of-date, out-of-touch with what your audiences expect, you might... read more
Rebranding definition … make it work for you
How you define your rebrand depends on your goals. Rebranding is no simple task, however you approach it. It takes time, focus and deep... read more
Rename and Rebrand : Are you ready to embrace the change?
You’ve realized you need a rename and rebrand. Your name says nothing about what you do. People struggle to pronounce it. The only person... read more
Choose your marketing positioning statement well
A clear marketing positioning statement guides your brand Positioning is the concept, the idea that separates you from your competitors. The marketing positioning statement articulates what you want... read more
Your website home page is a job application
Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s... read more
Why is packaging an important “point of choice”?
Drive response when you build your brand at the point of choice A point of choice is the place where a buyer will take... read morePopular Articles
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