Why is packaging an important “point of choice”?Drive response when you build your brand at the point of choice A point of choice is the place where a buyer will take... read more
Creative marketing concepts are visual and verbalCreative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share... read more
Message strategy guides brand perceptionMessage strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you... read more
Marketing design … where to startWell designed marketing reaches the right people at their point of choice The world of marketing planning and strategy has shifted dramatically since online... read more
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