Choose your marketing positioning statement well
A clear marketing positioning statement guides your brand Positioning is the concept, the idea that separates you from your competitors. The marketing positioning statement articulates what you want... read more
Your website home page is a job application
Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s... read more
Why is packaging an important “point of choice”?
Drive response when you build your brand at the point of choice A point of choice is the place where a buyer will take... read more
Creative marketing concepts are visual and verbal
Creative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share... read more
Message strategy guides brand perception
Message strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you... read more
Marketing design … where to start
Well designed marketing reaches the right people at their point of choice The world of marketing planning and strategy has shifted dramatically since online... read morePopular Articles
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