We’re all branding experts. No one is a branding expert.
It’s like any buzzword. The minute branding expert became “a thing…” Being in branding and marketing these days is both exciting and frustrating. Exciting... read more
Website redesign, start with your audience
What are they looking for? If you’ve read our blog, you know we advocate putting your website at the heart of your marketing. This... read more
Which marketing concept is best? 6 questions to answer
Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a... read more
B2B website — Do you need to show the product? Or the plant?
In most cases, no. No way. When you’re marketing your products online or in print, is it important to include a glamor shot of... read more
Brand messaging — more powerful than design
Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx.... read more
Social media ideas for 2016 – Looking forward
Right now, everyone is making their social media and marketing predictions for 2016. I’m not going to do that… For a few reasons: After... read morePopular Articles
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