It’s like any buzzword. The minute branding expert became “a thing…” Being in branding and marketing these days is both exciting and frustrating. Exciting... read more
Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a... read more
Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx.... read more