Message strategy guides brand perception
Message strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you start? What’s a message strategy vs. messaging hierarchy? Let me clarify for you. Messaging is your verbal brand When it’s time to assess your brand... read more
Marketing design … where to start
Well designed marketing reaches the right people at their point of choice The world of marketing planning and strategy has shifted dramatically since online has become the dominant place to build your brand. When it’s time to begin your marketing design, where do you start? No matter which industry... read more
Rebranding for today’s audiences
Rebranding helps you redefine who you are Many companies are reviewing their brand identity, company name and overall marketing strategy for the new year. Why? Positioning and perception. How you’re positioned in your market and your category is defined by your brand. Perception is reality–is your organization recognized for... read more
Website redesign, start with your audience
What are they looking for? If you’ve read our blog, you know we advocate putting your website at the heart of your marketing. This is true for nearly any organization. Your website is your front door, the first glimpse, the introduction that sets the stage for who you are... read more
Which marketing concept is best? 6 questions to answer
Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to... read more
Wine and culinary tourism marketing campaign
McMinnville, Oregon’s Taste Mac campaign With funds from a new lodging tax, the McMinnville City Council approved a grant to the MDA (McMinnville Downtown Association) for a 2015 wine and culinary tourism marketing campaign. Creative Company was chosen to provide strategy, creative and implementation. The integrated campaign launched in... read more
Is bad website design killing your business?
Bad website design means headaches for the business owner At least 80% of your target audiences are online, looking for what you offer. What happens if they find you but your website turns them off? You lose. Truth. I frequently talk to small business owners who complain about their... read morePopular Articles
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