Effective communication strategies: 5 essentials
Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
Marketing to Millennials: The Attention Deficit Generation
Kids these days don’t pay attention to anything… Okay… But when did kids pay attention? Either way, this notion of attention deficiency has followed the Millennial generation out of childhood. The claim: the Millennial attention span is low, they don’t read, and are multitasking addicts. As a Millennial I feel like these... read more
Marketing to Millennials: We aren’t all Digital Natives
Millennials are Digital Natives they say… Read a “Marketing to Millennials” article and I can almost guarantee that somewhere in that article is “Millennials are digital natives.” From that claim, marketing recommendations are made. Welp, I’m here to burst your bubble: We aren’t all digital natives. In fact, I’m not sure many... read more
Writing websites: Don’t make me squint!
A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve.... read more
Marketing concepts that boost business
The right marketing concepts will inspire response and boost sales Marketing concepts, the ideas behind the strategies that work, can make or break business. It takes deep thinking and a bit of digging to come up with the right concept. But wow … when it works! When searching online... read more
Marketing strategies that drive response
Anyone in business must market. Yet which marketing strategies are the best choice? What will deliver the most response from your audiences? How do you get the biggest return on your investment? There are so many choices these days, it’s important to narrow your focus and not spread your... read more
Essential marketing questions: No. 5 of 5
Your target audience has plenty of options when they’re deciding to buy or not. This series of essential marketing questions will help you focus your marketing for today’s environment, today’s target audiences, and how they choose. We’re not addressing marketing process. Or technology options. Or even flow and sequence... read morePopular Articles
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