Today’s marketing mix is different
The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix is the 4 Ps shown above. If you look up “marketing mix” online, you might find: When marketing their products firms need to create a successful mix of: the... read more
Essential marketing questions: No. 1 of 5
Here are five essential marketing questions to ask yourself. The answers will transform your marketing strategy and results. We begin with… There is an ocean of choices out there. People have too many choices. For you to market effectively, you must understand why they are looking, what they’re looking... read more
Post-recession marketing success, are you ready?
What’s the new normal? Is your post-recession marketing ready to ramp up? My friends at Kennedy Global make three excellent points for your organization and your marketing program (slightly edited below) … we offer our own post-recession marketing and branding insights, too. (Thanks Alice and Kurt for a great... read more
The Millennials are coming … but wait, they’re here!
This audience requires new marketing strategies … Millennial marketing is here and now Generation Y, numbering 80 million young people born beginning in the mid-1980s, is already shifting how we communicate, how we work together, expectations for work/life balance, career building … and marketing. Millennial marketing requires a new... read more
Social media marketing isn’t always the right strategy
Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today... read more
Is your brand mobile-friendly? 14
Brand Responsibly Manifesto: 14 Mobile is where we’re growing. There’s no doubt mobile technology has accelerated. More versions of smartphones are being introduced constantly and tablets are proliferating. It’s hard to go a day without seeing or hearing what the next great device is and what it can do.... read more
Better marketing = bigger sales, part 2
They’re asking “what’s in it for me?” You know it’s always easier to sell when your prospect is already looking for what you offer. When they’re interested, even when they’ve already done some research, they’re more open to hearing your story and making a decision. Great marketing is about... read morePopular Articles
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