Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Blaze your marketing trail: stop, pop and roll

Blaze your marketing trail: stop, pop and roll

Your plate is full. You’re just trying to keep your head above water. So when you add a website page, develop a new brochure, write a blog, or place a new ad campaign; it’s easy to strategize, write and design without considering the viewpoint of those you’re trying to... read more
Tips to improve your optimization for Google

Tips to improve your optimization for Google

Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO... read more
Not everyone needs social media. Right?

Not everyone needs social media. Right?

Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that social media is all that marketers want to talk about. You shouldn’t feel embarrassed... read more
Vehicle graphics build a brand fast

Vehicle graphics build a brand fast

Vehicle graphics are free roving billboards And more organizations that own company vehicles are using this free medium now that graphics are easier to apply. Yet so many are not taking full advantage of the power of their brand and message. Statistics show that car graphics and TV ads... read more
6 tips to rise above the competition

6 tips to rise above the competition

You’ve heard it before—to rise above the competition you must be recognized as unique. When you differentiate your offering from the other choices, you’ll stand out. 1. Look for the “wow!” Many organizations offer essentially the same products or services. Banks and credit unions. Financial planners. Colleges. Grocery stores.... read more
Are you getting the most out of LinkedIn?

Are you getting the most out of LinkedIn?

4 Tips to Grow Your Business Using LinkedIn Odds are that you already have a profile on LinkedIn. If you’re like most people, you may think of it as just an online resume, not a way to grow your business. We have compiled four tips to help you get... read more