by Scott Thompson | Oct 20, 2012
More than 50 percent of American adults now own smartphones. How will you position your brand for this huge mobile audience? The mobile age is here now, where the Internet is always on, in hand, purse, or pocket. But before you rush out to get a mobile website up,...
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by Jennifer Morrow | Oct 3, 2012
Your plate is full. You’re just trying to keep your head above water. So when you add a website page, develop a new brochure, write a blog, or place a new ad campaign; it’s easy to strategize, write and design without considering the viewpoint of those you’re trying to...
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by Jennifer Morrow | Aug 30, 2012
What do they want from you? The driver for all effective marketing is your audiences. Not what you offer. And what do those target audiences want? Whether business to business or business to consumer, people are still people. Think from standing in their shoes Often the toughest thing about...
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by Jennifer Morrow | Aug 22, 2012
Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO...
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by Ron Miller | Aug 17, 2012
Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that social media is all that marketers want to talk about. You shouldn’t feel embarrassed...
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by Jennifer Morrow | Aug 5, 2012
Vehicle graphics are free roving billboards And more organizations that own company vehicles are using this free medium now that graphics are easier to apply. Yet so many are not taking full advantage of the power of their brand and message. Statistics show that car graphics and TV ads...
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by Jennifer Morrow | Aug 2, 2012
You’ve heard it before—to rise above the competition you must be recognized as unique. When you differentiate your offering from the other choices, you’ll stand out. 1. Look for the “wow!” Many organizations offer essentially the same products or services. Banks and credit unions. Financial planners. Colleges. Grocery stores....
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by Ron Miller | Jul 19, 2012
4 Tips to Grow Your Business Using LinkedIn Odds are that you already have a profile on LinkedIn. If you’re like most people, you may think of it as just an online resume, not a way to grow your business. We have compiled four tips to help you get...
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