Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

3 awards for financial marketing tools

3 awards for financial marketing tools

Creative Company Earns 3 National Awards for financial marketing tools February 2012: Creative Company has earned three Service Industry Advertising Awards for financial marketing materials created for Church Extension Plan. The award-winning mailer, gift bag and brochure were developed for a national conference and to bring in investors. The... read more
Brand refresh: When audiences say “tell me more!”

Brand refresh: When audiences say “tell me more!”

Messaging that connects As the economy evolves, businesses are deciding how to improve how they’re perceived. You know the keys to marketing success are 1) know your target audiences and 2) a clear, focused message that leaves people saying “tell me more!” Often we’re so close to our own businesses... read more
The Generation Gap and your marketing strategy

The Generation Gap and your marketing strategy

Who is your target audience? With four distinct generations to reach, understanding how your audience connects and what they expect is more important than ever. Defining your audiences is one of the first steps in creating an optimized brand. You can’t plan your program from the point of choice... read more
Branding essentials: Tune your website for business

Branding essentials: Tune your website for business

Business websites must fit your brand and deliver the goods If someone is referred to your company, what do they do first? Look you up online. Where do your customers/clients/prospects look for information on the goods and services you offer? The internet. A website is essential to anyone in... read more
Mobile marketing will grow in 2012

Mobile marketing will grow in 2012

Got your smartphone yet? Surfing via the small screen? Many studies are showing the rapid growth of smartphones as more and more people discover the joys of having email, Web surfing, shopping and endless apps in-hand, all the time. And of course, the more we use our device, the... read more
Effective branding flows from the point of choice

Effective branding flows from the point of choice

Where and how do your audiences take action — to inquire, respond, meet or buy? As a business person, you know it’s a good practice to build your brand by marketing to your target audiences at their various touch points — the places where you connect with and communicate to... read more
So many marketing choices … where do you start?

So many marketing choices … where do you start?

We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. You can no longer rely on audiences to read the detail, only the headlines. First impressions are the only impressions. How do you connect to the right audience... read more
Mobile marketing, QR codes, smartphones and audiences

Mobile marketing, QR codes, smartphones and audiences

It’s all in the works … when do you adopt? We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smartphones with more... read more