The digital youth … student recruitment or targeting teens
Student recruitment or targeting teens can be a challenge When your job is to reach teens to invite them to discover your college, or introduce them to a new product or brand, there are channels you would expect to use, and there may be more to consider. A recent... read more
Social media, technology convergence … the future
Shift Happens Take a look at the fascinating presentation We know it’s all changing out there … but when we realize … Facebook is only 7 years old … the computer in my iPhone just 30 years ago would have fit into a building … in a technical career,... read more
3 new buzz words for social media
In an interview with B2B Marketing Magazine, Antonio Lucio, CMO for Visa, discussed the ways in which his organization has radically modified its approach to marketing by thinking audience first and following three key principles of social media: 1) Sharing is the new giving; 2) Participation is the new... read more
Is your website dead?
Many websites are dead … as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the... read more
From your audience’s point of view
What’s your message? I had a conversation with a small business person the other day, who had proudly announced in graphics on the side of her car that she was part of the “XYZ performance team” at a real estate company. The name and logo of the real estate... read more
Marketing Mistake 10: Different Generations Don’t Matter
The Marketing Mistake: Communicating from your own perspective when your target audience is from a different generation Fact: If you’re a baby boomer (aged 46 to 64) and your primary target audience is Millennials in their teens or twenties, you must understand what’s important to them and how and... read more
Online Preferences Influenced by Health Condition
Reach your Audience, learn their Health Condition 77% of individuals are now turning to online sources of information after being diagnosed with a health condition, second only to the 81% who turn to a healthcare professional. The high volume of web users searching for health and wellness information presents... read morePopular Articles
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