by Jennifer Morrow | Jun 21, 2011
Blog influence decreases for consumers over 35, smartphones are important The following research report summary from Ad-ology gives more insight about specific audience groups, and how men shop in particular … The Digital Media Influence: Blogs report reveals that blog readers skew slightly male, and 30% are between the...
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by Jennifer Morrow | May 15, 2011
Student recruitment or targeting teens can be a challenge When your job is to reach teens to invite them to discover your college, or introduce them to a new product or brand, there are channels you would expect to use, and there may be more to consider. A recent...
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by Jennifer Morrow | May 10, 2011
Shift Happens Take a look at the fascinating presentation We know it’s all changing out there … but when we realize … Facebook is only 7 years old … the computer in my iPhone just 30 years ago would have fit into a building … in a technical career,...
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by Jennifer Morrow | May 2, 2011
In an interview with B2B Marketing Magazine, Antonio Lucio, CMO for Visa, discussed the ways in which his organization has radically modified its approach to marketing by thinking audience first and following three key principles of social media: 1) Sharing is the new giving; 2) Participation is the new...
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by Jennifer Morrow | Apr 21, 2011
Many websites are dead … as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the...
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by Jennifer Morrow | Mar 23, 2011
What’s your message? I had a conversation with a small business person the other day, who had proudly announced in graphics on the side of her car that she was part of the “XYZ performance team” at a real estate company. The name and logo of the real estate...
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by Jennifer Morrow | Nov 15, 2010
The Marketing Mistake: Communicating from your own perspective when your target audience is from a different generation Fact: If you’re a baby boomer (aged 46 to 64) and your primary target audience is Millennials in their teens or twenties, you must understand what’s important to them and how and...
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by Jennifer Morrow | Nov 11, 2010
Reach your Audience, learn their Health Condition 77% of individuals are now turning to online sources of information after being diagnosed with a health condition, second only to the 81% who turn to a healthcare professional. The high volume of web users searching for health and wellness information presents...
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