by Jennifer Morrow | Aug 15, 2018
Brand positioning is visual, verbal and conceptual. Your brand’s attitude, style and tone must be chosen to portray your positioning quickly to the right audiences. Don’t waste your time and money on branding without first defining your positioning. Brand design without brand positioning is foolish Positioning is the art...
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by Jennifer Morrow | Mar 18, 2017
Rebrand to meet demand … ditch the past I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same thing for 40 years. Yet what we do and how we do it has transformed. Reach today’s audiences and what they need now My...
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by Jennifer Morrow | Oct 8, 2016
Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s attention. That’s what your website home page must do for your visitors. They’ve found you. You want them to hire you. A recent article in...
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by Jennifer Morrow | Aug 15, 2016
Creative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share the story. All great responses. The best, of course, is “yes, I want to buy!” Lots of people claim they’re “creative.” And there are plenty...
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by Jennifer Morrow | Jun 26, 2016
Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is...
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by Alexandra Riecke-Gonzales | Feb 4, 2016
Ready to tackle social marketing but not sure where to start? Or maybe you’re already in the social media game but it isn’t working… You need new social marketing ideas, a new perspective. Either way, you aren’t alone. There’s a ton of information out there about social media marketing, from best...
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by Alexandra Riecke-Gonzales | Nov 12, 2015
There are brands I love. And there are brands I buy from. You may be surprised to find that the two are not mutually exclusive. I love E.L.F. makeup. Their goals and ethics speak to me. Their prices are unbeatable. They don’t do a lot of traditional advertising. The...
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by Alexandra Riecke-Gonzales | Nov 8, 2015
Kids these days don’t pay attention to anything… Okay… But when did kids pay attention? Either way, this notion of attention deficiency has followed the Millennial generation out of childhood. The claim: the Millennial attention span is low, they don’t read, and are multitasking addicts. As a Millennial I feel like these...
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