Why rebrand now? To seize your future …
Rebrand to meet demand … ditch the past I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same thing for 40 years. Yet what we do and how we do it has transformed. Reach today’s audiences and what they need now My... read more
Your website home page is a job application
Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s attention. That’s what your website home page must do for your visitors. They’ve found you. You want them to hire you. A recent article in... read more
Creative marketing concepts are visual and verbal
Creative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share the story. All great responses. The best, of course, is “yes, I want to buy!” Lots of people claim they’re “creative.” And there are plenty... read more
What is copywriting for marketing?
Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is... read more
3 social marketing ideas: Put social media to work
Ready to tackle social marketing but not sure where to start? Or maybe you’re already in the social media game but it isn’t working… You need new social marketing ideas, a new perspective. Either way, you aren’t alone. There’s a ton of information out there about social media marketing, from best... read more
Marketing to Millennials: Brand Loyalty
There are brands I love. And there are brands I buy from. You may be surprised to find that the two are not mutually exclusive. I love E.L.F. makeup. Their goals and ethics speak to me. Their prices are unbeatable. They don’t do a lot of traditional advertising. The... read more
Marketing to Millennials: The Attention Deficit Generation
Kids these days don’t pay attention to anything… Okay… But when did kids pay attention? Either way, this notion of attention deficiency has followed the Millennial generation out of childhood. The claim: the Millennial attention span is low, they don’t read, and are multitasking addicts. As a Millennial I feel like these... read morePopular Articles
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