Marketing ideas for today’s audiences
Marketing ideas to reach and motivate your audiences today Today’s marketing can be overwhelming and confusing. A few decades ago you could choose from print advertising, direct mail or perhaps TV or radio spots, depending on who your audiences were. Now the choices for communication have splintered and exploded.... read more
Create a brand to build your marketing results
A brand takes time to build. And it will transform your marketing results. When you’re planning a marketing program, no matter who your target audience is or what you’re offering, a brand will build marketing results. An integrated brand build marketing strategy requires focus, deep thinking and attention on... read more
Essential marketing questions: No. 3 of 5
We began our review of new marketing ideas with (1) If someone is looking for what you offer, where are they looking? Followed by (2) If they find you, what will they see? Now … (3) Will you stand out in 3? 3 what? Seconds of course. We live... read more
Essential marketing questions: No. 2 of 5
Five essential marketing questions to transform your marketing results. We started with #1–If someone is looking for what you offer, where are they looking? We continue with #2 … Have you created memorable branding? Do you stand out? Instead of being one of many, indistinguishable in a school of... read more
Marketing strategy, mice and bears, oh my!
I live in the country… No neighbors, surrounded by vineyards, trees, fields. It’s wonderful. You urban dwellers used to high-rise buildings, traffic noise, and neighbors a cough away may not get it. But it’s worth it for the view, the quiet and the easy breezy drive to work in... read more
Be a better marketer: curious and fearless
Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all... read more
Today success starts with your online brand
The web is now the center of your marketing and your online brand When I started in the marketing and design business more than 30 years ago, we worked with typewriters, drawing boards, rubber cement, X-acto knives and rapidograph pens. Our long and complicated process involved sending out for... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.