The visual shift in social media, online brands and marketing
Pictures generate more response The old mantra “a picture is worth a thousand words” is so true. Even more so in today’s clutter of communication channels and information overload. We’re seeing a visual shift in social media, digital marketing, and online branding. Social media studies continually note that pictures... read more
Better marketing = bigger sales, part 2
They’re asking “what’s in it for me?” You know it’s always easier to sell when your prospect is already looking for what you offer. When they’re interested, even when they’ve already done some research, they’re more open to hearing your story and making a decision. Great marketing is about... read more
Four tips to bigger results from every marketing tactic
What do they want from you? The driver for all effective marketing is your audiences. Not what you offer. And what do those target audiences want? Whether business to business or business to consumer, people are still people. Think from standing in their shoes Often the toughest thing about... read more
Making your social media work for you is like talking to your dog
Social media strategy: Keep it simple. Make it important. Get their attention. Look them in the eye. Speak clearly. Say it again. Snacks and pats are optional, but encouraged. An old dog with new tricks The foundations of social media are simple. They’re built on thousands of years of... read more
B2B Question: Is Social Media for Me?
Not since the Internet itself, have we seen a boom like social media. Even the hype is getting hyped. In fact, in the past week I heard a speaker say if you aren’t masters of social media, then you’ve failed. On the other hand, this week a major publication... read more
Technology Bandwagons: When’s the right time to jump on?
More new technology being announced! On Tuesday, October 4, Apple was expected to announce the iPhone 5. (Well, we have OS 5, but it’s still an iPhone 4). Like all of Apple’s announcements, it was carried in all the media. Some pundits immediately dismissed the device, some praised it,... read more
Good branding = good communications
We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. No one reads the detail, only the headlines. First impressions are the only impressions. In an environment where hundreds of communications are all battling for attention, all trying... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.