Creative Co wins 3 healthcare advertising awards
Internal healthcare marketing: Patient menus, Physician brochure, Brand training earn national awards Creative Company has earned three national Healthcare Advertising Awards for branding and design work for Salem Health and Salem Hospital. The competition, sponsored by Healthcare Marketing Report, a leading publication for healthcare marketing and advertising, is the... read more
The digital youth … student recruitment or targeting teens
Student recruitment or targeting teens can be a challenge When your job is to reach teens to invite them to discover your college, or introduce them to a new product or brand, there are channels you would expect to use, and there may be more to consider. A recent... read more
3 new buzz words for social media
In an interview with B2B Marketing Magazine, Antonio Lucio, CMO for Visa, discussed the ways in which his organization has radically modified its approach to marketing by thinking audience first and following three key principles of social media: 1) Sharing is the new giving; 2) Participation is the new... read more
Is your website dead?
Many websites are dead … as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the... read more
Die yellow pages die!
More books? Really? It’s about that time of year again, when the yellow page sales people start knocking on doors. Occasionally we get a client who asks us to produce an ad for them. And once again, I become infuriated. Why? There are so many reasons … There are... read more
Well done, Alaska Airlines … snafu posted on Facebook
From a computer breakdown to outstanding communication I was booked for an 8:40 pm flight from Portland to LA on Saturday, March 26. Since I had the day to myself and the weather was iffy, I was on the computer catching up … in between visits to facebook and... read more
Marketing Mistake 7: It Worked Before, it Should Work Now
The Marketing Mistake: Believing the marketing program you established five—or even ten—years ago will continue to drive inquiries and sales today. Fact: Not only have your audiences changed in the last five to ten years, but so has the world of communications. Effective marketing is directed at specific audiences,... read morePopular Articles
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