What is a brand and why is it important?
No, your logo is not your brand The challenge of being in the marketing and branding business is many people assume a brand is their logo, a set of colors, possibly some fonts … all chosen to create a visual identity, a visual brand. Yet when asked, “what is... read more
Online branding … the pieces and parts
Online branding is today’s marketing In today’s digital, online-focused world, how your brand appears online is a vital part of your overall marketing strategy. For many organizations, online has the most power of any of your marketing tactics. Website, social and ongoing updates Build a website that supports and... read more
Why rebrand now? To seize your future …
Rebrand to meet demand … ditch the past I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same thing for 40 years. Yet what we do and how we do it has transformed. Reach today’s audiences and what they need now My... read more
Rebranding definition … make it work for you
How you define your rebrand depends on your goals. Rebranding is no simple task, however you approach it. It takes time, focus and deep inquiry. What are you trying to accomplish with your rebrand? What’s your rebranding definition? Most companies we’re talking to are thinking about a rebrand or brand... read more
Rebranding for today’s audiences
Rebranding helps you redefine who you are Many companies are reviewing their brand identity, company name and overall marketing strategy for the new year. Why? Positioning and perception. How you’re positioned in your market and your category is defined by your brand. Perception is reality–is your organization recognized for... read more
We’re all branding experts. No one is a branding expert.
It’s like any buzzword. The minute branding expert became “a thing…” Being in branding and marketing these days is both exciting and frustrating. Exciting because it is an ever growing field with more marketing channels and branding opportunities than ever before. Frustrating because with the expansion of the field... read more
Brand messaging — more powerful than design
Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand messaging. Think about it. Design first, then story. And a call to action. Today we all want... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.