Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

9 must-read marketing books

9 must-read marketing books

Favorite authors and recommended marketing books I’m asked fairly regularly which marketing books I recommend, especially by those just starting a marketing career. And with all the new options out there–from digital to inbound marketing to social media to traditional media channels, it can be hard to decide how... read more
5 reasons to restage your brand

5 reasons to restage your brand

What is a brand restage? Let’s look first at options. A brand refresh updates the current design elements. A rebrand transforms the current identity system into something new. Either way it’s a brand restage to launch the new look. Your situation and your goals will decide the best option... read more
B2B Question: Is Social Media for Me?

B2B Question: Is Social Media for Me?

Not since the Internet itself, have we seen a boom like social media. Even the hype is getting hyped. In fact, in the past week I heard a speaker say if you aren’t masters of social media, then you’ve failed. On the other hand, this week a major publication... read more
Good branding = good communications

Good branding = good communications

We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. No one reads the detail, only the headlines. First impressions are the only impressions. In an environment where hundreds of communications are all battling for attention, all trying... read more