Keep the power of print in your marketing
Print is not dead, it’s alive and well. Joe Pulizzi, founder at Content Marketing Institute, offered his opinion in a LinkedIn post: “While I would not want to be in the broad-based, horizontal print game (ala USA Today), highly niche, highly targeted publications are flourishing as a marketing tool.” Here’s... read more
Post-recession marketing success, are you ready?
What’s the new normal? Is your post-recession marketing ready to ramp up? My friends at Kennedy Global make three excellent points for your organization and your marketing program (slightly edited below) … we offer our own post-recession marketing and branding insights, too. (Thanks Alice and Kurt for a great... read more
5 reasons to restage your brand
What is a brand restage? Let’s look first at options. A brand refresh updates the current design elements. A rebrand transforms the current identity system into something new. Either way it’s a brand restage to launch the new look. Your situation and your goals will decide the best option... read more
B2B Question: Is Social Media for Me?
Not since the Internet itself, have we seen a boom like social media. Even the hype is getting hyped. In fact, in the past week I heard a speaker say if you aren’t masters of social media, then you’ve failed. On the other hand, this week a major publication... read more
Good branding = good communications
We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. No one reads the detail, only the headlines. First impressions are the only impressions. In an environment where hundreds of communications are all battling for attention, all trying... read more
Do we need another iPhone ??—Rumors abound about Apple at the WWDC on Monday
World Wide Developers Conference As usual, the company is tight-lipped – which, as always, just adds to the frenzy. That, of course, is the way they like it and the way we always play it. At least we all have our roles down pat! Unsurprisingly, this year’s rumors center... read more
Brands we Love
The concept of branding is still pretty mushy for a lot of people … is it a great logo? Is it using consistent colors? Is it making sure the central message is clear? Is it making sure there’s a great tag line? So perhaps if we take a look... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.