An optimized brand = good marketing to support a sale
An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested... read more
Positioning strategy guides brand design and message
Positioning strategy narrows the focus Positioning strategy defines where your company or products fit in category. As a marketer, you know you can’t be all things to all people. With positioning strategy as a foundation, your brand identity design, marketing message and chosen communication tools will connect with your... read more
Brand templates for staff in Microsoft Office
Define brand fonts and colors in Office® Most offices still use the Microsoft Office® suite–Word, Excel and PowerPoint, plus Outlook and others. But did you know you could synchronize your brand’s colors and fonts in each application? Brand templates for staff use are designed to support brand standards every day,... read more
Letterhead templates how to: in Word
Company letterhead templates in Word® can save time and money … and build your brand When we’re building out an integrated brand system that’s fully optimized, we include corporate letterhead templates as well as layouts for business cards and other stationery items. Today most companies can eliminate printed letterhead... read more
Be a better marketer: curious and fearless
Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all... read more
5 tips for great marketing content
Content marketing + inbound marketing are the future I ran across this excellent blog post by Gregory Ciotti, on unbounce, about 25 business tips he offers based on academic research. They’re all fascinating and offer valuable insight for businesses and marketers. But let’s start with the five he outlines... read more
Tips to improve your optimization for Google
Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.