You have a new logo, now what?
The new logo is finished, but are you done? You’ve got the new logo, new colors and some new brochures and a new website. Are you done? Can you relax? Nope. There’s always more to do. Just like your website needs to be monitored, updated and refreshed, your brand... read more
A new name for fresh optimization
Brand optimization and online optimization can go hand-in-hand Developing a new name for a company can often be a catalyst for growth. It can provide the vehicle to make a statement about the organization, moving forward into the future and reaching a new level of capabilities. When we’ve renamed... read more
Effective branding flows from the point of choice
Where and how do your audiences take action — to inquire, respond, meet or buy? As a business person, you know it’s a good practice to build your brand by marketing to your target audiences at their various touch points — the places where you connect with and communicate to... read more
So many marketing choices … where do you start?
We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. You can no longer rely on audiences to read the detail, only the headlines. First impressions are the only impressions. How do you connect to the right audience... read more
How good designers think …
An insightful review How Good Designers Think | Harvard Business Review by Simon Rucker In this post on the Harvard Business Review blog, an interesting summary of the perspective good designers and breakthrough thinkers bring to a problem. My favorite comment, pointing out how research cannot drive or inspire... read more
Is your website dead?
Many websites are dead … as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the... read more
Well done, Alaska Airlines … snafu posted on Facebook
From a computer breakdown to outstanding communication I was booked for an 8:40 pm flight from Portland to LA on Saturday, March 26. Since I had the day to myself and the weather was iffy, I was on the computer catching up … in between visits to facebook and... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.