Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing Mistake 12: Marketing is the same as sales

Marketing Mistake 12: Marketing is the same as sales

by | Dec 23, 2010

The Marketing Mistake: Believing that a sales strategy is the same as a well-planned marketing program Fact: Marketing’s purpose is to set the foundation for sales, to design a long-term approach that supports every sales call and presentation—by qualifying leads; establishing recognition of your organization, products and services; by... read more