Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

“You can build a brand online.

“You can build a brand online.

You have no choice.” Cited on an agency management blog, this 2009 report from Razorfish (think nearly two years ago) makes important points … if you aren’t paying attention to your digital brand, you’re falling behind … fast. Your digital presence — website, mobile, email — is a vital... read more
Smartphones drive mobile marketing

Smartphones drive mobile marketing

Just when you thought  … you were getting a handle on email and electronic communications … yeah, right. New studies continue to show changing communication and consumption patterns. New technology is driving how we access information, how we communicate, where we look for information, and mobile marketing. More people,... read more
3 new buzz words for social media

3 new buzz words for social media

In an interview with B2B Marketing Magazine, Antonio Lucio, CMO for Visa, discussed the ways in which his organization has radically modified its approach to marketing by thinking audience first and following three key principles of social media: 1) Sharing is the new giving; 2) Participation is the new... read more
Die yellow pages die!

Die yellow pages die!

More books? Really? It’s about that time of year again, when the yellow page sales people start knocking on doors. Occasionally we get a client who asks us to produce an ad for them. And once again, I become infuriated. Why? There are so many reasons … There are... read more

Online Tactics for Branding and Sales

Wondering how to spend your marketing dollars online these days? According to a Forbes study as reported by eMarketer, if the goal is to generate sales businesses of all budget sizes should start with SEO. “Forty-eight percent of marketers said that search engine optimization (SEO) was the best method... read more