by Jennifer Morrow | Aug 6, 2019
How do you find true brand expertise? You’re ready to review your marketing program. Perhaps it’s time to restage your brand to reach new markets. Or your marketing isn’t delivering response any more. Or new leadership wants a fresh look at the brand. Whatever the reason, you need a...
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by Jennifer Morrow | May 31, 2019
Favorite authors and recommended marketing books I’m often asked which marketing books I recommend, there are so many! With a proliferation of marketing choices now, it can be hard to decide how to move forward. A good book is an excellent foundation. These are just a few of my...
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by Jennifer Morrow | Sep 28, 2015
Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences...
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by Jennifer Morrow | Feb 16, 2014
A brand takes time to build. And it will transform your marketing results. When you’re planning a marketing program, no matter who your target audience is or what you’re offering, a brand will build marketing results. An integrated brand build marketing strategy requires focus, deep thinking and attention on...
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by Jennifer Morrow | Feb 14, 2014
What’s in a business name? Plenty! As a company grows and evolves, business conditions change and target markets shift, new business names may be considered. It might be time to refocus, to abandon out-of-date language, or to simplify and streamline. You’ve probably noticed changes in business names … whether...
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by Jennifer Morrow | Jan 6, 2014
The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix is the 4 Ps shown above. If you look up “marketing mix” online, you might find: When marketing their products firms need to create a successful mix of: the...
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by Jennifer Morrow | Sep 9, 2013
Live United to the Power of 5 Creative Company has been chosen by United Way of the Mid-Willamette Valley to manage a brand refresh strategy for the 2013 United Way campaign, which kicks off on October 3, 2013 at the Salem Convention Center. The campaign will reach Marion, Polk...
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by Jennifer Morrow | Sep 5, 2013
I live in the country… No neighbors, surrounded by vineyards, trees, fields. It’s wonderful. You urban dwellers used to high-rise buildings, traffic noise, and neighbors a cough away may not get it. But it’s worth it for the view, the quiet and the easy breezy drive to work in...
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