Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

9 must-read marketing books

9 must-read marketing books

Favorite authors and recommended marketing books I’m often asked which marketing books I recommend, there are so many! With a proliferation of marketing choices now, it can be hard to decide how to move forward. A good book is an excellent foundation. These are just a few of my... read more
Your website is a “point of choice”… why?

Your website is a “point of choice”… why?

Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences... read more
Create a brand to build your marketing results

Create a brand to build your marketing results

A brand takes time to build. And it will transform your marketing results. When you’re planning a marketing program, no matter who your target audience is or what you’re offering, a brand will build marketing results. An integrated brand build marketing strategy requires focus, deep thinking and attention on... read more
Business names … keep the old or create newly?

Business names … keep the old or create newly?

What’s in a business name? Plenty! As a company grows and evolves, business conditions change and target markets shift, new business names may be considered. It might be time to refocus, to abandon out-of-date language, or to simplify and streamline. You’ve probably noticed changes in business names … whether... read more
Today’s marketing mix is different

Today’s marketing mix is different

The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix is the 4 Ps shown above. If you look up “marketing mix” online, you might find: When marketing their products firms need to create a successful mix of: the... read more
Brand refresh strategy for United Way in Salem

Brand refresh strategy for United Way in Salem

Live United to the Power of 5 Creative Company has been chosen by United Way of the Mid-Willamette Valley to manage a brand refresh strategy for the 2013 United Way campaign, which kicks off on October 3, 2013 at the Salem Convention Center. The campaign will reach Marion, Polk... read more
Marketing strategy, mice and bears, oh my!

Marketing strategy, mice and bears, oh my!

I live in the country… No neighbors, surrounded by vineyards, trees, fields. It’s wonderful. You urban dwellers used to high-rise buildings, traffic noise, and neighbors a cough away may not get it. But it’s worth it for the view, the quiet and the easy breezy drive to work in... read more
Obsolete words? Or messaging options?

Obsolete words? Or messaging options?

Choosing the right words for messaging I love words, phrases and language. It’s so important to choose the best  way to communicate an idea or call to action when marketing. Messaging options can be playful, descriptive or friendly. Or … When we develop messaging hierarchy for clients … the... read more