Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Be a better marketer: curious and fearless

Be a better marketer: curious and fearless

Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all... read more
Two essential B2B marketing strategies

Two essential B2B marketing strategies

In this post from Marketing Profs by Russell Glass, a number of essential B2B marketing strategies were outlined. These strategies show the change in the buying process driven by digital channels. Buyers today need more information before making a buying decision. Business to business buyers today are under increased pressure to... read more
The visual shift in social media, online brands and marketing

The visual shift in social media, online brands and marketing

Pictures generate more response The old mantra “a picture is worth a thousand words” is so true. Even more so in today’s clutter of communication channels and information overload. We’re seeing a visual shift in social media, digital marketing, and online branding. Social media studies continually note that pictures... read more
Better marketing = bigger sales, part 2

Better marketing = bigger sales, part 2

They’re asking “what’s in it for me?” You know it’s always easier to sell when your prospect is already looking for what you offer. When they’re interested, even when they’ve already done some research, they’re more open to hearing your story and making a decision. Great marketing is about... read more
Have marketing teams reached the Capacity Ceiling?

Have marketing teams reached the Capacity Ceiling?

It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with too much to do–whether they’re an owner, manager, marketing director or in-house communications team... read more
Linkedin tips for the new profile format

Linkedin tips for the new profile format

Ian Brodie’s good advice for Linkedin I recently discovered Ian Brodie, a professional services consultant for firms like mine. After attending a webinar and receiving his emails, I have to admit I really like his style. Pithy, packed with good advice, and so easy to read. We all receive... read more
Do stealth applicants understand what you stand for?

Do stealth applicants understand what you stand for?

Student recruitment challenges: Part 2 In the last ten years, many higher education institutions have gone through an elaborate, lengthy and often expensive rebranding process. On-campus interviews, surveys of current students, faculty, staff and alums have all been conducted to determine the key ideas that differentiate this school from... read more
Stealth applicants are a lost opportunity

Stealth applicants are a lost opportunity

Student recruitment challenges: Part 1 We hear many colleges and universities commenting on the number of stealth applicants they’re seeing each year, and how that number is growing. Some colleges and universities note 25% to 30%, or even more, of applicants can be designated “stealth.” These potential students haven’t... read more