Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Stealth applicants are a lost opportunity

Stealth applicants are a lost opportunity

Student recruitment challenges: Part 1 We hear many colleges and universities commenting on the number of stealth applicants they’re seeing each year, and how that number is growing. Some colleges and universities note 25% to 30%, or even more, of applicants can be designated “stealth.” These potential students haven’t... read more
Search engine optimization basics

Search engine optimization basics

Why is Google’s ranking essential? Following on an earlier post about hiring a content marketer rather than a website designer … generated in response to a potential client’s frustration over his well-designed but invisible (to search engines) website, our director of digital, Ron Miller, penned the following response. Note... read more
Fire the web designers, hire the content marketers

Fire the web designers, hire the content marketers

It’s happened again, a client discovers their chosen web designer is clueless Clueless about what’s important about a website, about how to create content that the search engines look for and reward with a higher ranking. About how to get found online. Here’s the scoop … A company we’re... read more
HubSpot’s guidelines to a stronger website

HubSpot’s guidelines to a stronger website

We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve... read more
Vehicle graphics build a brand fast

Vehicle graphics build a brand fast

Vehicle graphics are free roving billboards And more organizations that own company vehicles are using this free medium now that graphics are easier to apply. Yet so many are not taking full advantage of the power of their brand and message. Statistics show that car graphics and TV ads... read more