Your marketing concept, where to start
What marketing concept will you use to accelerate your results? Your marketing concept is the central idea that connects all of your outreach, all of your messages and media. It’s designed to entice your best potential customers to buy. Some companies may focus on being the lowest price in... read more
Message strategy guides brand perception
Message strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you start? What’s a message strategy vs. messaging hierarchy? Let me clarify for you. Messaging is your verbal brand When it’s time to assess your brand... read more
Marketing design … where to start
Well designed marketing reaches the right people at their point of choice The world of marketing planning and strategy has shifted dramatically since online has become the dominant place to build your brand. When it’s time to begin your marketing design, where do you start? No matter which industry... read more
What is copywriting for marketing?
Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is... read more
Social media marketing services: 5 Qs to find the right fit
“Okay, that’s it. I don’t have time for this social media stuff. I need social media marketing services… Stat!” I get the frustration. I do. But don’t waste your money on Joe Social Media Marketer. Hiring a social media marketer can either end up a strategic marketing investment… Or it... read more
Ad design to grab attention and response
Effective ad design requires visual impact In the world of print ad design, there’s constant clamor for attention … “look at me, me me!” Despite today’s proliferation of online channels, print ad design is still valuable as part of an integrated strategy. What does it take to stand out... read more
Which marketing concept is best? 6 questions to answer
Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to... read morePopular Articles
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