Wine and culinary tourism marketing campaign
McMinnville, Oregon’s Taste Mac campaign With funds from a new lodging tax, the McMinnville City Council approved a grant to the MDA (McMinnville Downtown Association) for a 2015 wine and culinary tourism marketing campaign. Creative Company was chosen to provide strategy, creative and implementation. The integrated campaign launched in... read more
An optimized brand = good marketing to support a sale
An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested... read more
Effective communication strategies: 5 essentials
Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
Marketing to Millennials: Brand Loyalty
There are brands I love. And there are brands I buy from. You may be surprised to find that the two are not mutually exclusive. I love E.L.F. makeup. Their goals and ethics speak to me. Their prices are unbeatable. They don’t do a lot of traditional advertising. The... read more
Marketing to Millennials: The Attention Deficit Generation
Kids these days don’t pay attention to anything… Okay… But when did kids pay attention? Either way, this notion of attention deficiency has followed the Millennial generation out of childhood. The claim: the Millennial attention span is low, they don’t read, and are multitasking addicts. As a Millennial I feel like these... read more
Marketing to Millennials: A Millennial Speaks Up
I’m sure, like me, you have read countless articles about Marketing and Millennials. Maybe it was a “Do’s and Don’ts” article or a “How to,” or my personal favorite “5 Tips For…” But have you ever wondered where their information came from? When I see these articles I’m always plagued by... read more
5 website ideas to build your business
As a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve it for better results. Try these website ideas. Why is your website the heart of your marketing? Your audiences are online. No matter what you... read morePopular Articles
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