Brand Refresh: Even Google does it!
It’s tough to imagine why a company the size of Google, with the reputation of Google, would refresh their brand. The Google logo is recognized globally. Why would a well-known company do a brand refresh? Simple. As audience habits and expectations evolve, so must their brand. What is a brand... read more
Creative marketing drives success
You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add a creative edge–add inspiration and insight to get truly creative marketing? Creative marketing pushes the boundaries of standard marketing formulas. The thinking, words and visuals stretch... read more
Marketing concepts that boost business
The right marketing concepts will inspire response and boost sales Marketing concepts, the ideas behind the strategies that work, can make or break business. It takes deep thinking and a bit of digging to come up with the right concept. But wow … when it works! When searching online... read more
Marketing ideas for today’s audiences
Marketing ideas to reach and motivate your audiences today Today’s marketing can be overwhelming and confusing. A few decades ago you could choose from print advertising, direct mail or perhaps TV or radio spots, depending on who your audiences were. Now the choices for communication have splintered and exploded.... read more
Marketing strategies that drive response
Anyone in business must market. Yet which marketing strategies are the best choice? What will deliver the most response from your audiences? How do you get the biggest return on your investment? There are so many choices these days, it’s important to narrow your focus and not spread your... read more
Create a brand to build your marketing results
A brand takes time to build. And it will transform your marketing results. When you’re planning a marketing program, no matter who your target audience is or what you’re offering, a brand will build marketing results. An integrated brand build marketing strategy requires focus, deep thinking and attention on... read more
Inbound vs. outbound marketing: do both
Today’s marketing must integrate both inbound and outbound strategies Why? Because today’s audiences still see ads, billboards, fleet graphics, brochures and mailers (all outbound marketing tactics). Yet most people also start their search for answers, products, ideas, solutions, ratings and more online, where inbound marketing thrives. Quick review: Outbound marketing... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.