Be a better marketer: curious and fearless
Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all... read more
A brand restage brings new life to an established brand
Is it time for a brand restage or a brand refresh? Is your logo out of date? Is your marketing program not producing? Do you need to reach new audiences? Are your communication tools tired and boring? Then it’s time for a brand restage. The most successful brands and... read more
Social media marketing isn’t always the right strategy
Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today... read more
9 must-read marketing books
Favorite authors and recommended marketing books I’m asked fairly regularly which marketing books I recommend, especially by those just starting a marketing career. And with all the new options out there–from digital to inbound marketing to social media to traditional media channels, it can be hard to decide how... read more
Better marketing = bigger sales, part 1
Business owners are frustrated In presentations I have done on “Better Marketing = Bigger Sales,” I find small and medium business owners, whether business to business (b-to-b), consumer services, retail or professional services are all flummoxed by today’s rapidly changing marketing channels.They’re frustrated and confused. They want to know... read more
A brand audit will move your marketing forward
A brand audit tells you what’s so now … What’s an audit? According to dictionary.com – an official examination and verification of accounts and records; or the inspection and examination of a building or other facility to evaluate or improve its appropriateness, safety, or efficiency … When it comes... read more
Blaze your marketing trail: stop, pop and roll
Your plate is full. You’re just trying to keep your head above water. So when you add a website page, develop a new brochure, write a blog, or place a new ad campaign; it’s easy to strategize, write and design without considering the viewpoint of those you’re trying to... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.