by Jennifer Morrow | Aug 28, 2013
Print is not dead, it’s alive and well. Joe Pulizzi, founder at Content Marketing Institute, offered his opinion in a LinkedIn post: “While I would not want to be in the broad-based, horizontal print game (ala USA Today), highly niche, highly targeted publications are flourishing as a marketing tool.” Here’s...
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by Jennifer Morrow | Aug 15, 2013
What’s the new normal? Is your post-recession marketing ready to ramp up? My friends at Kennedy Global make three excellent points for your organization and your marketing program (slightly edited below) … we offer our own post-recession marketing and branding insights, too. (Thanks Alice and Kurt for a great...
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by Jennifer Morrow | Aug 12, 2013
Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all...
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by Jennifer Morrow | Jul 7, 2013
Is it time for a brand restage or a brand refresh? Is your logo out of date? Is your marketing program not producing? Do you need to reach new audiences? Are your communication tools tired and boring? Then it’s time for a brand restage. The most successful brands and...
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by Jennifer Morrow | Jun 9, 2013
Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today...
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by Jennifer Morrow | Mar 14, 2013
Business owners are frustrated In presentations I have done on “Better Marketing = Bigger Sales,” I find small and medium business owners, whether business to business (b-to-b), consumer services, retail or professional services are all flummoxed by today’s rapidly changing marketing channels.They’re frustrated and confused. They want to know...
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by Jennifer Morrow | Oct 31, 2012
A brand audit tells you what’s so now … What’s an audit? According to dictionary.com – an official examination and verification of accounts and records; or the inspection and examination of a building or other facility to evaluate or improve its appropriateness, safety, or efficiency … When it comes...
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by Jennifer Morrow | Oct 3, 2012
Your plate is full. You’re just trying to keep your head above water. So when you add a website page, develop a new brochure, write a blog, or place a new ad campaign; it’s easy to strategize, write and design without considering the viewpoint of those you’re trying to...
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