by Jennifer Morrow | Sep 3, 2012
We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve...
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by Jennifer Morrow | Aug 30, 2012
What do they want from you? The driver for all effective marketing is your audiences. Not what you offer. And what do those target audiences want? Whether business to business or business to consumer, people are still people. Think from standing in their shoes Often the toughest thing about...
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by Ron Miller | Aug 17, 2012
Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that social media is all that marketers want to talk about. You shouldn’t feel embarrassed...
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by Jennifer Morrow | Jun 29, 2012
+ A BONUS TIP The real power of social media marketing is having your message go viral. With a small budget and a small fan base, “going viral” is a big challenge. No one can guarantee that something will go viral but here are 4 tips to help your...
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by Ron Miller | Jun 19, 2012
Do you remember wondering? That’s what we used to do when we didn’t know something. > I wonder what the lowest calorie food is. > Why do animal cracker boxes come with strings? > Is a penny more likely to come up heads, or tails? Short of a trip...
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by Jennifer Morrow | Feb 26, 2012
Trade Shows cited as Top Marketing Cost for B2B From a recent Ad-ology blog, Kathy Crosett in her February 23, 2012 post noted virtual trade shows appear to be surpassing traditional trade shows for B2B marketing. Why? To cut costs. “But a new study points to a healthy return...
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by Jennifer Morrow | Jan 18, 2012
Who is your target audience? With four distinct generations to reach, understanding how your audience connects and what they expect is more important than ever. Defining your audiences is one of the first steps in creating an optimized brand. You can’t plan your program from the point of choice...
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by Jennifer Morrow | Sep 23, 2011
Where and how do your audiences take action — to inquire, respond, meet or buy? As a business person, you know it’s a good practice to build your brand by marketing to your target audiences at their various touch points — the places where you connect with and communicate to...
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