Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

HubSpot’s guidelines to a stronger website

HubSpot’s guidelines to a stronger website

We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve... read more
Not everyone needs social media. Right?

Not everyone needs social media. Right?

Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that social media is all that marketers want to talk about. You shouldn’t feel embarrassed... read more
3 tips to go viral on social media

3 tips to go viral on social media

+ A BONUS TIP The real power of social media marketing is having your message go viral. With a small budget and a small fan base, “going viral” is a big challenge. No one can guarantee that something will go viral but here are 4 tips to help your... read more
The Social Revolution, where’s Facebook going?

The Social Revolution, where’s Facebook going?

Do you remember wondering? That’s what we used to do when we didn’t know something. >         I wonder what the lowest calorie food is. >         Why do animal cracker boxes come with strings? >         Is a penny more likely to come up heads, or tails? Short of a trip... read more
Top costs for B2B marketing

Top costs for B2B marketing

Trade Shows cited as Top Marketing Cost for B2B From a recent Ad-ology blog, Kathy Crosett in her February 23, 2012 post noted virtual trade shows appear to be surpassing traditional trade shows for B2B marketing. Why? To cut costs. “But a new study points to a healthy return... read more
The Generation Gap and your marketing strategy

The Generation Gap and your marketing strategy

Who is your target audience? With four distinct generations to reach, understanding how your audience connects and what they expect is more important than ever. Defining your audiences is one of the first steps in creating an optimized brand. You can’t plan your program from the point of choice... read more
Effective branding flows from the point of choice

Effective branding flows from the point of choice

Where and how do your audiences take action — to inquire, respond, meet or buy? As a business person, you know it’s a good practice to build your brand by marketing to your target audiences at their various touch points — the places where you connect with and communicate to... read more