by Jennifer Morrow | Aug 20, 2011
It’s all in the works … when do you adopt? We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smartphones with more...
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by Jennifer Morrow | Oct 5, 2010
The Marketing Mistake: focusing your total marketing budget online and giving up print Fact: Although more than 70% of Americans are online and we all spend an increasing number of hours daily researching on the Internet, Emailing and participating in social networks such as Linkedin, Plaxo or facebook, people...
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by Steve Donatelli | Jun 10, 2009
Today I attended a webinar by HubSpot describing how to use video in your inbound marketing efforts. What IS inbound marketing, you say? Inbound marketing is any marketing effort focused on helping people find you. Rather than pushing your message out to “leads” using tools like trade shows and...
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by Jennifer Morrow | Jun 4, 2009
Don’t cut your marketing budgeting just yet! A lot of companies are in a difficult financial position this year and when choosing where to make money-saving cuts, one of the first things to go is marketing and advertising. I’ve always told clients to think about this in a different...
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