by Alexandra Riecke-Gonzales | Jan 20, 2017
In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be different. Social marketing is going the way of traditional marketing: Opportunity will depend on...
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by Jennifer Morrow | Nov 18, 2015
Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the...
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by Jennifer Morrow | Oct 4, 2015
Get more from a limited marketing budget Identifying the points of choice helps us create more impact from each client’s branding and marketing program. Point of Choice – Get a bigger return from your marketing investment As a business person, you know it’s important to build your brand by marketing...
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by Jennifer Morrow | Aug 25, 2015
When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets...
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by Jennifer Morrow | Jun 13, 2015
Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the...
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by Jennifer Morrow | Feb 18, 2013
It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with too much to do–whether they’re an owner, manager, marketing director or in-house communications team...
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by Jennifer Morrow | Jan 30, 2013
I confess. I’m an app junkie … for iOS. Not Android, not Windows. Just the sleek, fashionable and uber-cool iPhone and iPad. Taking that into account, here are a few ideas for really useful tools for marketers … two iPhone apps and a Word tool. Analytics – love ’em!...
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by Jennifer Morrow | Aug 30, 2012
What do they want from you? The driver for all effective marketing is your audiences. Not what you offer. And what do those target audiences want? Whether business to business or business to consumer, people are still people. Think from standing in their shoes Often the toughest thing about...
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