by Ron Miller | Jun 19, 2012
Do you remember wondering? That’s what we used to do when we didn’t know something. > I wonder what the lowest calorie food is. > Why do animal cracker boxes come with strings? > Is a penny more likely to come up heads, or tails? Short of a trip...
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by Jennifer Morrow | Nov 19, 2011
Marketing leaders challenged by changes to traditional marketing methods A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The changing marketing landscape and the need to make fundamental changes to traditional marketing methods is top of mind...
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by Ron Miller | Oct 2, 2011
More new technology being announced! On Tuesday, October 4, Apple was expected to announce the iPhone 5. (Well, we have OS 5, but it’s still an iPhone 4). Like all of Apple’s announcements, it was carried in all the media. Some pundits immediately dismissed the device, some praised it,...
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by Jennifer Morrow | May 10, 2011
Shift Happens Take a look at the fascinating presentation We know it’s all changing out there … but when we realize … Facebook is only 7 years old … the computer in my iPhone just 30 years ago would have fit into a building … in a technical career,...
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by Jennifer Morrow | Nov 10, 2010
The Marketing Mistake: Believing the only way to boost sales is to drop your prices Fact: Although price seems like it’s more important in a rocky economy, it’s still not the most important factor in a purchase decision. And focusing on price as a primary point of differentiation will...
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by Jennifer Morrow | Nov 3, 2010
The Marketing Mistake: Not focusing your strategy, message and communication style on the audiences you need to reach. Fact: Every business must understand how to target their marketing to the right audiences in order to be successful. It’s easy to be too broad and try to be all things...
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by Jennifer Morrow | Oct 28, 2010
The Marketing Mistake: Believing the marketing program you established five—or even ten—years ago will continue to drive inquiries and sales today. Fact: Not only have your audiences changed in the last five to ten years, but so has the world of communications. Effective marketing is directed at specific audiences,...
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