Chief Marketing Officers face four key challenges
Marketing leaders challenged by changes to traditional marketing methods A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The changing marketing landscape and the need to make fundamental changes to traditional marketing methods is top of mind... read more
Making your social media work for you is like talking to your dog
Social media strategy: Keep it simple. Make it important. Get their attention. Look them in the eye. Speak clearly. Say it again. Snacks and pats are optional, but encouraged. An old dog with new tricks The foundations of social media are simple. They’re built on thousands of years of... read more
Technology Bandwagons: When’s the right time to jump on?
More new technology being announced! On Tuesday, October 4, Apple was expected to announce the iPhone 5. (Well, we have OS 5, but it’s still an iPhone 4). Like all of Apple’s announcements, it was carried in all the media. Some pundits immediately dismissed the device, some praised it,... read more
Social media, technology convergence … the future
Shift Happens Take a look at the fascinating presentation We know it’s all changing out there … but when we realize … Facebook is only 7 years old … the computer in my iPhone just 30 years ago would have fit into a building … in a technical career,... read more
Marketing Mistake 9: Drop the Price to Increase Sales
The Marketing Mistake: Believing the only way to boost sales is to drop your prices Fact: Although price seems like it’s more important in a rocky economy, it’s still not the most important factor in a purchase decision. And focusing on price as a primary point of differentiation will... read more
Marketing Mistake 8: Not Focusing on Your Key Audiences
The Marketing Mistake: Not focusing your strategy, message and communication style on the audiences you need to reach. Fact: Every business must understand how to target their marketing to the right audiences in order to be successful. It’s easy to be too broad and try to be all things... read more
Marketing Mistake 7: It Worked Before, it Should Work Now
The Marketing Mistake: Believing the marketing program you established five—or even ten—years ago will continue to drive inquiries and sales today. Fact: Not only have your audiences changed in the last five to ten years, but so has the world of communications. Effective marketing is directed at specific audiences,... read morePopular Articles
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