Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

The Social Revolution, where’s Facebook going?

The Social Revolution, where’s Facebook going?

Do you remember wondering? That’s what we used to do when we didn’t know something. >         I wonder what the lowest calorie food is. >         Why do animal cracker boxes come with strings? >         Is a penny more likely to come up heads, or tails? Short of a trip... read more

Chief Marketing Officers face four key challenges

Marketing leaders challenged by changes to traditional marketing methods A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The changing marketing landscape and the need to make fundamental changes to traditional marketing methods is top of mind... read more
Technology Bandwagons: When’s the right time to jump on?

Technology Bandwagons: When’s the right time to jump on?

More new technology being announced! On Tuesday, October 4, Apple was expected to announce the iPhone 5. (Well, we have OS 5, but it’s still an iPhone 4). Like all of Apple’s announcements, it was carried in all the media. Some pundits immediately dismissed the device, some praised it,... read more
Marketing Mistake 7: It Worked Before, it Should Work Now

Marketing Mistake 7: It Worked Before, it Should Work Now

The Marketing Mistake: Believing the marketing program you established five—or even ten—years ago will continue to drive inquiries and sales today. Fact: Not only have your audiences changed in the last five to ten years, but so has the world of communications. Effective marketing is directed at specific audiences,... read more