Marketing Mistake 5: I’m Right and They Should Know Better
The Marketing Mistake: Believing that what you know is true matters more than what your audience thinks they know Fact: Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what... read more
Marketing mistake 2: Move Everything Online, Print is Dead
The Marketing Mistake: focusing your total marketing budget online and giving up print Fact: Although more than 70% of Americans are online and we all spend an increasing number of hours daily researching on the Internet, Emailing and participating in social networks such as Linkedin, Plaxo or facebook, people... read more
Marketing Mistake #1 – My logo is my brand
The mistake: Believing that adding a new logo to everything is building a brand Fact: A brand is being built by the experiences and interactions all audiences have with your organization—whether you’re managing it or not. Every interaction—whether visiting you online or in person, calling on the phone or... read more
Video in Inbound Marketing
Today I attended a webinar by HubSpot describing how to use video in your inbound marketing efforts. What IS inbound marketing, you say? Inbound marketing is any marketing effort focused on helping people find you. Rather than pushing your message out to “leads” using tools like trade shows and... read more
Take Advantage of Some Downtime
Don’t cut your marketing budgeting just yet! A lot of companies are in a difficult financial position this year and when choosing where to make money-saving cuts, one of the first things to go is marketing and advertising. I’ve always told clients to think about this in a different... read moreMarketing Mistake #10: Student recruitment isn’t marketing
Fact: An effective and integrated student recruitment program is based on the foundational principles of good marketing … understanding your audiences; communicating benefits and distinguishing features; integrating all communications for a consistent look and feel; and creating a clear and compelling reason that will generate response by the right... read morePopular Articles
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