Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing Mistake 6: Business is Down, Stop Marketing

Marketing Mistake 6: Business is Down, Stop Marketing

The Marketing Mistake: Cutting marketing investments when business is down. Fact: Marketing is muscle, not fat to be cut out as an extra expense. Without marketing you will lose credibility in the market, your audiences will forget you and sales efforts will not be supported. When sales are shrinking... read more
Marketing Mistake 5: I’m Right and They Should Know Better

Marketing Mistake 5: I’m Right and They Should Know Better

The Marketing Mistake: Believing that what you know is true matters more than what your audience thinks they know Fact: Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what... read more
Video in Inbound Marketing

Video in Inbound Marketing

Today I attended a webinar by HubSpot describing how to use video in your inbound marketing efforts. What IS inbound marketing, you say? Inbound marketing is any marketing effort focused on helping people find you. Rather than pushing your message out to “leads” using tools like trade shows and... read more
Take Advantage of Some Downtime

Take Advantage of Some Downtime

Don’t cut your marketing budgeting just yet! A lot of companies are in a difficult financial position this year and when choosing where to make money-saving cuts, one of the first things to go is marketing and advertising. I’ve always told clients to think about this in a different... read more

Marketing Mistake #10: Student recruitment isn’t marketing

Fact: An effective and integrated student recruitment program is based on the foundational principles of good marketing … understanding your audiences; communicating benefits and distinguishing features; integrating all communications for a consistent look and feel; and creating a clear and compelling reason that will generate response by the right... read more