Effective communication strategies: 5 essentials
Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
Website SEO review: Dos and don’ts
When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets... read more
Brand messaging is more important than the logo
Brand messaging is your verbal brand Your brand is both visual and verbal. Once design has established the look and style, it’s the message that will clarify your positioning and articulate your value to your target audiences. Whether building a brand from the beginning, or refreshing an existing brand,... read more
CPA marketing brings in business
Our CPA marketing strategy added personality CPA marketing programs usually focus on lists of services offered and use formal language. They’re often very similar to one another, especially between local firms. For this Salem, Oregon firm, we created positioning and messaging with personality, and a visual system that’s approachable... read more
Marketing strategies that drive response
Anyone in business must market. Yet which marketing strategies are the best choice? What will deliver the most response from your audiences? How do you get the biggest return on your investment? There are so many choices these days, it’s important to narrow your focus and not spread your... read more
Brand message: Quality is … ?
Is your brand message: “Quality is what we deliver” … Or something similar? Think again. Everyone says they offer “quality” … but what does that really mean to the customer or client? The word “quality” is used in too many ways in so many applications for a huge range... read more
Brand refresh strategy for United Way in Salem
Live United to the Power of 5 Creative Company has been chosen by United Way of the Mid-Willamette Valley to manage a brand refresh strategy for the 2013 United Way campaign, which kicks off on October 3, 2013 at the Salem Convention Center. The campaign will reach Marion, Polk... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.