by Jennifer Morrow | Nov 18, 2010
The Marketing Mistake: Believing that doing a good job or providing an outstanding product or service is enough to grow the organization. Fact: Even if your product or service is extraordinary, you have to let people know about it. You have to market. And now it’s more important than...
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by Jennifer Morrow | Nov 3, 2010
The Marketing Mistake: Not focusing your strategy, message and communication style on the audiences you need to reach. Fact: Every business must understand how to target their marketing to the right audiences in order to be successful. It’s easy to be too broad and try to be all things...
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by Jennifer Morrow | Dec 11, 2009
Employee investment builds brands A compelling article by William Arruda on brandchannel.com that focuses on how employees build brands brought out a number of good points. In our work with clients we have seen extraordinary results when staff members align with and embrace the brand message and context. You...
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