Marketing Mistake 8: Not Focusing on Your Key Audiences
The Marketing Mistake: Not focusing your strategy, message and communication style on the audiences you need to reach. Fact: Every business must understand how to target their marketing to the right audiences in order to be successful. It’s easy to be too broad and try to be all things... read more
Employees Build Brands
Employee investment builds brands A compelling article by William Arruda on brandchannel.com that focuses on how employees build brands brought out a number of good points. In our work with clients we have seen extraordinary results when staff members align with and embrace the brand message and context. You... read morePopular Articles
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