Magazine ads … pretty (but lazy) … or really effective?
Lazy magazine ads cost big bucks and chew up your marketing budget. Lazy, you say? I’m talking about full-page ads or two-page magazine ads that cost big media dollars (though never as much as a Super Bowl ad), look pretty, but don’t drive response. That’s lazy. What makes a... read more
Wine and culinary tourism marketing campaign
McMinnville, Oregon’s Taste Mac campaign With funds from a new lodging tax, the McMinnville City Council approved a grant to the MDA (McMinnville Downtown Association) for a 2015 wine and culinary tourism marketing campaign. Creative Company was chosen to provide strategy, creative and implementation. The integrated campaign launched in... read more
5 website ideas to build your business
As a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve it for better results. Try these website ideas. Why is your website the heart of your marketing? Your audiences are online. No matter what you... read more
Your website is a “point of choice”… why?
Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences... read more
Writing websites: Don’t make me squint!
A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve.... read more
Marketing concepts that boost business
The right marketing concepts will inspire response and boost sales Marketing concepts, the ideas behind the strategies that work, can make or break business. It takes deep thinking and a bit of digging to come up with the right concept. But wow … when it works! When searching online... read more
Writing websites: 7 fatal flaws to fix now
Writing websites should be easy, right? Well, not so much. Even a good copywriter can be challenged when it comes to writing an effective website that helps the right visitors find it, then engages them in the goods and services offered. Clearly and succinctly. After years in marketing, an... read morePopular Articles
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