Stealth applicants are a lost opportunity
Student recruitment challenges: Part 1 We hear many colleges and universities commenting on the number of stealth applicants they’re seeing each year, and how that number is growing. Some colleges and universities note 25% to 30%, or even more, of applicants can be designated “stealth.” These potential students haven’t... read more
Increase Your Web Traffic: Part 2 • How do people find you?
The first step to increasing your Web traffic is understanding where your visitors are coming from now. In this article, we’ll also discuss how you can learn more about your website visitors. Uncle Peter When you’re just starting out, most of the traffic that comes to your website comes... read moreIncrease Your Web Traffic: Part 1 • Make your website work harder
With more than 700 million active websites on the Internet, there’s a pretty good chance that you’re involved with one. You may be on the management side, the content side or possibly the technical. Whatever your role is, everyone with a website wants to maximize traffic. Small bites Today... read more
Six types of video for your website
Video builds your brand online If you aren’t using video on your website to improve SEO—and visitor engagement—it’s time to get in the game. Video has become the primary means of accessing information on the Internet. Just think, how recently did you watch a video on your computer, tablet,... read more
Marketing to smartphone users? Think mobile behavior before mobile technology
More than 50 percent of American adults now own smartphones. How will you position your brand for this huge mobile audience? The mobile age is here now, where the Internet is always on, in hand, purse, or pocket. But before you rush out to get a mobile website up,... read more
Search engine optimization basics
Why is Google’s ranking essential? Following on an earlier post about hiring a content marketer rather than a website designer … generated in response to a potential client’s frustration over his well-designed but invisible (to search engines) website, our director of digital, Ron Miller, penned the following response. Note... read more
Fire the web designers, hire the content marketers
It’s happened again, a client discovers their chosen web designer is clueless Clueless about what’s important about a website, about how to create content that the search engines look for and reward with a higher ranking. About how to get found online. Here’s the scoop … A company we’re... read morePopular Articles
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