Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

HubSpot’s guidelines to a stronger website

HubSpot’s guidelines to a stronger website

We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve... read more
Tips to improve your optimization for Google

Tips to improve your optimization for Google

Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO... read more
The Social Revolution, where’s Facebook going?

The Social Revolution, where’s Facebook going?

Do you remember wondering? That’s what we used to do when we didn’t know something. >         I wonder what the lowest calorie food is. >         Why do animal cracker boxes come with strings? >         Is a penny more likely to come up heads, or tails? Short of a trip... read more
Branding essentials: Tune your website for business

Branding essentials: Tune your website for business

Business websites must fit your brand and deliver the goods If someone is referred to your company, what do they do first? Look you up online. Where do your customers/clients/prospects look for information on the goods and services you offer? The internet. A website is essential to anyone in... read more
Mobile marketing will grow in 2012

Mobile marketing will grow in 2012

Got your smartphone yet? Surfing via the small screen? Many studies are showing the rapid growth of smartphones as more and more people discover the joys of having email, Web surfing, shopping and endless apps in-hand, all the time. And of course, the more we use our device, the... read more
So many marketing choices … where do you start?

So many marketing choices … where do you start?

We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. You can no longer rely on audiences to read the detail, only the headlines. First impressions are the only impressions. How do you connect to the right audience... read more
Mobile marketing, QR codes, smartphones and audiences

Mobile marketing, QR codes, smartphones and audiences

It’s all in the works … when do you adopt? We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smartphones with more... read more
Smartphones drive mobile marketing

Smartphones drive mobile marketing

Just when you thought  … you were getting a handle on email and electronic communications … yeah, right. New studies continue to show changing communication and consumption patterns. New technology is driving how we access information, how we communicate, where we look for information, and mobile marketing. More people,... read more