by Jennifer Morrow | Sep 3, 2012
We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve...
read more
by Jennifer Morrow | Aug 22, 2012
Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO...
read more
by Ron Miller | Jun 19, 2012
Do you remember wondering? That’s what we used to do when we didn’t know something. > I wonder what the lowest calorie food is. > Why do animal cracker boxes come with strings? > Is a penny more likely to come up heads, or tails? Short of a trip...
read more
by Jennifer Morrow | Dec 28, 2011
Business websites must fit your brand and deliver the goods If someone is referred to your company, what do they do first? Look you up online. Where do your customers/clients/prospects look for information on the goods and services you offer? The internet. A website is essential to anyone in...
read more
by Jennifer Morrow | Oct 6, 2011
Got your smartphone yet? Surfing via the small screen? Many studies are showing the rapid growth of smartphones as more and more people discover the joys of having email, Web surfing, shopping and endless apps in-hand, all the time. And of course, the more we use our device, the...
read more
by Jennifer Morrow | Sep 15, 2011
We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. You can no longer rely on audiences to read the detail, only the headlines. First impressions are the only impressions. How do you connect to the right audience...
read more
by Jennifer Morrow | Aug 20, 2011
It’s all in the works … when do you adopt? We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smartphones with more...
read more
by Jennifer Morrow | Jun 8, 2011
Just when you thought … you were getting a handle on email and electronic communications … yeah, right. New studies continue to show changing communication and consumption patterns. New technology is driving how we access information, how we communicate, where we look for information, and mobile marketing. More people,...
read more