Marketing design … where to start
Well designed marketing reaches the right people at their point of choice The world of marketing planning and strategy has shifted dramatically since online has become the dominant place to build your brand. When it’s time to begin your marketing design, where do you start? No matter which industry... read more
Which marketing concept is best? 6 questions to answer
Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to... read more
Is bad website design killing your business?
Bad website design means headaches for the business owner At least 80% of your target audiences are online, looking for what you offer. What happens if they find you but your website turns them off? You lose. Truth. I frequently talk to small business owners who complain about their... read more
An optimized brand = good marketing to support a sale
An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested... read more
What is point of choice marketing?
Get more from a limited marketing budget Identifying the points of choice helps us create more impact from each client’s branding and marketing program. Point of Choice – Get a bigger return from your marketing investment As a business person, you know it’s important to build your brand by marketing... read more
Your website is a “point of choice”… why?
Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences... read more
Essential marketing questions: No. 2 of 5
Five essential marketing questions to transform your marketing results. We started with #1–If someone is looking for what you offer, where are they looking? We continue with #2 … Have you created memorable branding? Do you stand out? Instead of being one of many, indistinguishable in a school of... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.