Fire the web designers, hire the content marketers
It’s happened again, a client discovers their chosen web designer is clueless Clueless about what’s important about a website, about how to create content that the search engines look for and reward with a higher ranking. About how to get found online. Here’s the scoop … A company we’re... read more
Four tips to bigger results from every marketing tactic
What do they want from you? The driver for all effective marketing is your audiences. Not what you offer. And what do those target audiences want? Whether business to business or business to consumer, people are still people. Think from standing in their shoes Often the toughest thing about... read more
Tips to improve your optimization for Google
Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO... read more
Vehicle graphics build a brand fast
Vehicle graphics are free roving billboards And more organizations that own company vehicles are using this free medium now that graphics are easier to apply. Yet so many are not taking full advantage of the power of their brand and message. Statistics show that car graphics and TV ads... read more
Luck of the Branded
Seek your own pot of gold It’s the time of year when all the mischievous little shoemakers are out in force. Every leprechaun has his own pot of gold hidden somewhere, buried in a secret place or set down at the end of a rainbow. If you want to... read more
The Generation Gap and your marketing strategy
Who is your target audience? With four distinct generations to reach, understanding how your audience connects and what they expect is more important than ever. Defining your audiences is one of the first steps in creating an optimized brand. You can’t plan your program from the point of choice... read more
Branding essentials: Tune your website for business
Business websites must fit your brand and deliver the goods If someone is referred to your company, what do they do first? Look you up online. Where do your customers/clients/prospects look for information on the goods and services you offer? The internet. A website is essential to anyone in... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.