Mobile marketing will grow in 2012
Got your smartphone yet? Surfing via the small screen? Many studies are showing the rapid growth of smartphones as more and more people discover the joys of having email, Web surfing, shopping and endless apps in-hand, all the time. And of course, the more we use our device, the... read more
Effective branding flows from the point of choice
Where and how do your audiences take action — to inquire, respond, meet or buy? As a business person, you know it’s a good practice to build your brand by marketing to your target audiences at their various touch points — the places where you connect with and communicate to... read more
So many marketing choices … where do you start?
We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. You can no longer rely on audiences to read the detail, only the headlines. First impressions are the only impressions. How do you connect to the right audience... read more
Mobile marketing, QR codes, smartphones and audiences
It’s all in the works … when do you adopt? We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smartphones with more... read more
How men shop, how they’re influenced
Blog influence decreases for consumers over 35, smartphones are important The following research report summary from Ad-ology gives more insight about specific audience groups, and how men shop in particular … The Digital Media Influence: Blogs report reveals that blog readers skew slightly male, and 30% are between the... read more
Is your website dead?
Many websites are dead … as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the... read more
Facebook versus online, inbound marketing
Facebook is a phenomenon. It’s hard to believe that the company just celebrated its 7th birthday. So, 8 years ago we had never heard of Facebook or even considered there could be that form of communication available … to connect families, find old friends, stay in touch with people... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.