by Steve Donatelli | Dec 23, 2010
The Marketing Mistake: Believing that a sales strategy is the same as a well-planned marketing program Fact: Marketing’s purpose is to set the foundation for sales, to design a long-term approach that supports every sales call and presentation—by qualifying leads; establishing recognition of your organization, products and services; by...
read more
by Jennifer Morrow | Jun 8, 2009
Today is a gift. That’s why it’s called the present. What are you doing today to ensure your business succeeds in these tough times? Many business owners or managers responsible for their company’s marketing are struggling with the proliferation of media choices, the challenges of communicating clearly and the...
read more
by Jennifer Morrow | Mar 17, 2009
A blog series: We’ve been working on this series and have heard some good response as they’re being Emailed out to promote BrandACT, my one day marketing workshop. So after some discussion … it seemed like it might be a good idea to start posting these! Enjoy. Of course,...
read more