Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing Mistake 12: Marketing is the same as sales

Marketing Mistake 12: Marketing is the same as sales

The Marketing Mistake: Believing that a sales strategy is the same as a well-planned marketing program Fact: Marketing’s purpose is to set the foundation for sales, to design a long-term approach that supports every sales call and presentation—by qualifying leads; establishing recognition of your organization, products and services; by... read more
Yesterday is history, tomorrow is a mystery…

Yesterday is history, tomorrow is a mystery…

Today is a gift. That’s why it’s called the present. What are you doing today to ensure your business succeeds in these tough times? Many business owners or managers responsible for their company’s marketing are struggling with the proliferation of media choices, the challenges of communicating clearly and the... read more