Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Business names … keep the old or create newly?

Business names … keep the old or create newly?

What’s in a business name? Plenty! As a company grows and evolves, business conditions change and target markets shift, new business names may be considered. It might be time to refocus, to abandon out-of-date language, or to simplify and streamline. You’ve probably noticed changes in business names … whether... read more
Essential marketing questions: No. 5 of 5

Essential marketing questions: No. 5 of 5

Your target audience has plenty of options when they’re deciding to buy or not. This series of essential marketing questions will help you focus your marketing for today’s environment, today’s target audiences, and how they choose. We’re not addressing marketing process. Or technology options. Or even flow and sequence... read more
Website evaluation needs more than an SEO audit

Website evaluation needs more than an SEO audit

Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing methods; and rapidly changing buyer habits. Whether business to business (B2B) or consumers, nearly everyone starts their search for... read more
Have marketing teams reached the Capacity Ceiling?

Have marketing teams reached the Capacity Ceiling?

It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with too much to do–whether they’re an owner, manager, marketing director or in-house communications team... read more