Business names … keep the old or create newly?
What’s in a business name? Plenty! As a company grows and evolves, business conditions change and target markets shift, new business names may be considered. It might be time to refocus, to abandon out-of-date language, or to simplify and streamline. You’ve probably noticed changes in business names … whether... read more
Essential marketing questions: No. 5 of 5
Your target audience has plenty of options when they’re deciding to buy or not. This series of essential marketing questions will help you focus your marketing for today’s environment, today’s target audiences, and how they choose. We’re not addressing marketing process. Or technology options. Or even flow and sequence... read more
Positioning strategy guides brand design and message
Positioning strategy narrows the focus Positioning strategy defines where your company or products fit in category. As a marketer, you know you can’t be all things to all people. With positioning strategy as a foundation, your brand identity design, marketing message and chosen communication tools will connect with your... read more
A brand restage brings new life to an established brand
Is it time for a brand restage or a brand refresh? Is your logo out of date? Is your marketing program not producing? Do you need to reach new audiences? Are your communication tools tired and boring? Then it’s time for a brand restage. The most successful brands and... read more
A New Name and New Brand Bring Attention and Sales
Creative Company Completes Rename and Brand Design for Oregon RV Dealership MCMINNVILLE, OR: In January of 2013, Creative Company completed a new name and new brand identity for Wine Country RV in Dayton, Oregon. Because the dealership was often confused with a “Wine Country RV Park” nearby, the new owner... read more
Website evaluation needs more than an SEO audit
Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing methods; and rapidly changing buyer habits. Whether business to business (B2B) or consumers, nearly everyone starts their search for... read more
Have marketing teams reached the Capacity Ceiling?
It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with too much to do–whether they’re an owner, manager, marketing director or in-house communications team... read morePopular Articles
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