Create the visual and verbal brand: 9
Brand Responsibly Manifesto: 9 A brand is made up of experiences–what people see, hear and read–whether online or offline. As communication channels continue to splinter and new choices emerge, managing brand consistency is even more challenging. Manage how your brand is seen, heard and read In a culture overwhelmed with... read more
Brand positioning is messaging and identity: 5
Brand Responsibly Manifesto: 5 Strategic definition describes current perceptions, audiences, and communication channels. It directs well-crafted messages and a bold identity to express the brand’s positioning. That positioning is recognized through messaging and identity. Positioning is the visual and verbal brand The concept of positioning was introduced in the... read more
Audience perceptions are the foundation of a memorable brand: 2
Brand Responsibly Manifesto: 2 When building a brand, our goal is to create a memorable brand program. We want to stand out, be recognized and generate response. Yet we can’t be all things to all people, so the first step is to understand the people we’re trying to reach.... read more
Four tips to bigger results from every marketing tactic
What do they want from you? The driver for all effective marketing is your audiences. Not what you offer. And what do those target audiences want? Whether business to business or business to consumer, people are still people. Think from standing in their shoes Often the toughest thing about... read more
6 tips to rise above the competition
You’ve heard it before—to rise above the competition you must be recognized as unique. When you differentiate your offering from the other choices, you’ll stand out. 1. Look for the “wow!” Many organizations offer essentially the same products or services. Banks and credit unions. Financial planners. Colleges. Grocery stores.... read more
A new name for fresh optimization
Brand optimization and online optimization can go hand-in-hand Developing a new name for a company can often be a catalyst for growth. It can provide the vehicle to make a statement about the organization, moving forward into the future and reaching a new level of capabilities. When we’ve renamed... read more
3 awards for financial marketing tools
Creative Company Earns 3 National Awards for financial marketing tools February 2012: Creative Company has earned three Service Industry Advertising Awards for financial marketing materials created for Church Extension Plan. The award-winning mailer, gift bag and brochure were developed for a national conference and to bring in investors. The... read morePopular Articles
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