Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Create the visual and verbal brand: 9

Create the visual and verbal brand: 9

Brand Responsibly Manifesto: 9 A brand is made up of experiences–what people see, hear and read–whether online or offline. As communication channels continue to splinter and new choices emerge, managing brand consistency is even more challenging. Manage how your brand is seen, heard and read In a culture overwhelmed with... read more
Brand positioning is messaging and identity: 5

Brand positioning is messaging and identity: 5

Brand Responsibly Manifesto: 5 Strategic definition describes current perceptions, audiences, and communication channels. It directs well-crafted messages and a bold identity to express the brand’s positioning. That positioning is recognized through messaging and identity. Positioning is the visual and verbal brand The concept of positioning was introduced in the... read more
6 tips to rise above the competition

6 tips to rise above the competition

You’ve heard it before—to rise above the competition you must be recognized as unique. When you differentiate your offering from the other choices, you’ll stand out. 1. Look for the “wow!” Many organizations offer essentially the same products or services. Banks and credit unions. Financial planners. Colleges. Grocery stores.... read more
A new name for fresh optimization

A new name for fresh optimization

Brand optimization and online optimization can go hand-in-hand Developing a new name for a company can often be a catalyst for growth. It can provide the vehicle to make a statement about the organization, moving forward into the future and reaching a new level of capabilities. When we’ve renamed... read more
3 awards for financial marketing tools

3 awards for financial marketing tools

Creative Company Earns 3 National Awards for financial marketing tools February 2012: Creative Company has earned three Service Industry Advertising Awards for financial marketing materials created for Church Extension Plan. The award-winning mailer, gift bag and brochure were developed for a national conference and to bring in investors. The... read more
Brand refresh: When audiences say “tell me more!”

Brand refresh: When audiences say “tell me more!”

Messaging that connects As the economy evolves, businesses are deciding how to improve how they’re perceived. You know the keys to marketing success are 1) know your target audiences and 2) a clear, focused message that leaves people saying “tell me more!” Often we’re so close to our own businesses... read more