Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Good branding = good communications

Good branding = good communications

We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. No one reads the detail, only the headlines. First impressions are the only impressions. In an environment where hundreds of communications are all battling for attention, all trying... read more
Marketing Mistake 5: I’m Right and They Should Know Better

Marketing Mistake 5: I’m Right and They Should Know Better

The Marketing Mistake: Believing that what you know is true matters more than what your audience thinks they know Fact: Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what... read more