Good branding = good communications
We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. No one reads the detail, only the headlines. First impressions are the only impressions. In an environment where hundreds of communications are all battling for attention, all trying... read more
Messaging that’s inspired … Apple vs. Blackberry
Messaging makes the Brand No one will disagree that Steve Jobs is a brilliant communicator and marketer. It takes living a brand at the cellular level to create the kind of following … and the kind of business … that Apple commands and is. His focus on simplicity, clarity... read more
Marketing Mistake 5: I’m Right and They Should Know Better
The Marketing Mistake: Believing that what you know is true matters more than what your audience thinks they know Fact: Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.