Social marketing in 2017: Time to pay up
In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be different. Social marketing is going the way of traditional marketing: Opportunity will depend on... read more
Pictures for social media sites — time to update
Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes to add larger images and encourage more visual storytelling within their feeds. Stats show audiences... read more
Social media marketing isn’t always the right strategy
Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today... read more
The visual shift in social media, online brands and marketing
Pictures generate more response The old mantra “a picture is worth a thousand words” is so true. Even more so in today’s clutter of communication channels and information overload. We’re seeing a visual shift in social media, digital marketing, and online branding. Social media studies continually note that pictures... read more
Have marketing teams reached the Capacity Ceiling?
It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with too much to do–whether they’re an owner, manager, marketing director or in-house communications team... read more
Linkedin tips for the new profile format
Ian Brodie’s good advice for Linkedin I recently discovered Ian Brodie, a professional services consultant for firms like mine. After attending a webinar and receiving his emails, I have to admit I really like his style. Pithy, packed with good advice, and so easy to read. We all receive... read more
Marketing to smartphone users? Think mobile behavior before mobile technology
More than 50 percent of American adults now own smartphones. How will you position your brand for this huge mobile audience? The mobile age is here now, where the Internet is always on, in hand, purse, or pocket. But before you rush out to get a mobile website up,... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.