Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Not everyone needs social media. Right?

Not everyone needs social media. Right?

Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that social media is all that marketers want to talk about. You shouldn’t feel embarrassed... read more
Are you getting the most out of LinkedIn?

Are you getting the most out of LinkedIn?

4 Tips to Grow Your Business Using LinkedIn Odds are that you already have a profile on LinkedIn. If you’re like most people, you may think of it as just an online resume, not a way to grow your business. We have compiled four tips to help you get... read more
3 tips to go viral on social media

3 tips to go viral on social media

+ A BONUS TIP The real power of social media marketing is having your message go viral. With a small budget and a small fan base, “going viral” is a big challenge. No one can guarantee that something will go viral but here are 4 tips to help your... read more
Why It’s Time For The Other Half To Get On Facebook

Why It’s Time For The Other Half To Get On Facebook

While half of all Americans are on Facebook, half are not. This article is for you; the other half who just have not jumped on board. If you’re in business, here are five reasons you should care about social media: >       It allows the business to engage its customers... read more
The Social Revolution, where’s Facebook going?

The Social Revolution, where’s Facebook going?

Do you remember wondering? That’s what we used to do when we didn’t know something. >         I wonder what the lowest calorie food is. >         Why do animal cracker boxes come with strings? >         Is a penny more likely to come up heads, or tails? Short of a trip... read more

Chief Marketing Officers face four key challenges

Marketing leaders challenged by changes to traditional marketing methods A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The changing marketing landscape and the need to make fundamental changes to traditional marketing methods is top of mind... read more
B2B Question: Is Social Media for Me?

B2B Question: Is Social Media for Me?

Not since the Internet itself, have we seen a boom like social media. Even the hype is getting hyped. In fact, in the past week I heard a speaker say if you aren’t masters of social media, then you’ve failed. On the other hand, this week a major publication... read more