Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Facebook versus online, inbound marketing

Facebook versus online, inbound marketing

Facebook is a phenomenon. It’s hard to believe that the company just celebrated its 7th birthday. So, 8 years ago we had never heard of Facebook or even considered there could be that form of communication available … to connect families, find old friends, stay in touch with people... read more
Marketing Mistake 13: Social media is the answer

Marketing Mistake 13: Social media is the answer

The Marketing Mistake: Believing all the buzz about social media means it’s the right choice for your marketing investment Fact: While social media and its rapid growth is getting a lot of press, it is not the be-all and end-all answer for marketing. It’s a fact social media use... read more