Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Website evaluation needs more than an SEO audit

Website evaluation needs more than an SEO audit

Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing methods; and rapidly changing buyer habits. Whether business to business (B2B) or consumers, nearly everyone starts their search for... read more
9 must-read marketing books

9 must-read marketing books

Favorite authors and recommended marketing books I’m asked fairly regularly which marketing books I recommend, especially by those just starting a marketing career. And with all the new options out there–from digital to inbound marketing to social media to traditional media channels, it can be hard to decide how... read more
The visual shift in social media, online brands and marketing

The visual shift in social media, online brands and marketing

Pictures generate more response The old mantra “a picture is worth a thousand words” is so true. Even more so in today’s clutter of communication channels and information overload. We’re seeing a visual shift in social media, digital marketing, and online branding. Social media studies continually note that pictures... read more
5 reasons to restage your brand

5 reasons to restage your brand

What is a brand restage? Let’s look first at options. A brand refresh updates the current design elements. A rebrand transforms the current identity system into something new. Either way it’s a brand restage to launch the new look. Your situation and your goals will decide the best option... read more
Get a higher marketing ROI from your points of choice: 12

Get a higher marketing ROI from your points of choice: 12

Brand Responsibly Manifesto: 12 Your audiences are bombarded daily by ideas, messages, advertising, visual clutter and a profusion of information. Your audiences are overwhelmed and frequently have a tough time making a decision. That’s why the concept of “point of choice” is essential to building a marketing program that... read more
Stealth applicants are a lost opportunity

Stealth applicants are a lost opportunity

Student recruitment challenges: Part 1 We hear many colleges and universities commenting on the number of stealth applicants they’re seeing each year, and how that number is growing. Some colleges and universities note 25% to 30%, or even more, of applicants can be designated “stealth.” These potential students haven’t... read more
6 tips to rise above the competition

6 tips to rise above the competition

You’ve heard it before—to rise above the competition you must be recognized as unique. When you differentiate your offering from the other choices, you’ll stand out. 1. Look for the “wow!” Many organizations offer essentially the same products or services. Banks and credit unions. Financial planners. Colleges. Grocery stores.... read more
Are you getting the most out of LinkedIn?

Are you getting the most out of LinkedIn?

4 Tips to Grow Your Business Using LinkedIn Odds are that you already have a profile on LinkedIn. If you’re like most people, you may think of it as just an online resume, not a way to grow your business. We have compiled four tips to help you get... read more